DANIEL HECHTER Vintage New Old Stock sunglasses

Frame: translucent red paste with tortoiseshell effect, keyhole bridge.
Colour lens: red brown.
New vintage deadstock.
Original MALE, but now we can say they are UNISEX.

Pant suits, military-style coats and sporty clothing in an era of high heels and artfully teased hairdos they were nothing short of a sensation. It was Daniel Hechter who in 1962 first introduced them to the catwalks and then the shops of Paris.
His vision: Creative fashion should not be a privilege reserved for a small group of elite who can afford haute couture and live in a world of sparkling events. On the contrary, his credo was that creative fashion must be both affordable and wearable.
It must pick up on new trends and developments, incorporating them into pieces appropriate for the target group. It must offer millions of women exactly what they all dream of: beautiful clothing with a perfect fit and an affordable price tag.

It was Daniel Hechter who first had stylish advertising photos made of collections, thereby creating the perfect ambience for selling fashion. One unforgettable ad from the 1970s shows a man in a suit sitting on a chair in the breaking ocean surf. A true innovation!
It was Daniel Hechter—himself a passionate sports enthusiast in his spare time and owner of his own soccer club—who in 1975 became the first fashion design- er to launch his own sportswear collection. Long before other designers, it was he who sensed the winds of change blowing over Western European society in the 1970s.
You will have in your hands a part of the history!

Text: www.daniel-hechter.com